live recordings

The Typography Masterclass

The Interactive Workshop Edition

Increase conversions, improve UX & SEO, nail branding & add value to your business by mastering typography

Do you often wish you knew how to make typography both beautiful and accessible? Are you struggling to find the right typeface for clients’ projects or for yourself?

If you know me at all, you probably know that I always say that typography is one of the most important skills that you should learn if you create any kind of content.

The web these days is still 95% typography: and while I can't prove this figure, I'm sure it's a good approximation. Just look at your own website, or at Facebook for instance: it's all about text.

Design with typography: transform the way you approach any project that has words in it

So, if you want to make sure that your typography is always both beautiful and accessible, if you want to always nail your typeface pairings and branding, if you want to design with typography using a "content-first" approach – then you will simply love this typography masterclass that I ran in January 2021.

Three live sessions of around 3 hours each, packed with essential information as well as exercises.

Many of you who couldn't take part asked me to make the recordings available, so here they are.

 

Enroll in the masterclass

The only typography masterclass you'll ever need

Session 1 – The basics of typography
(recorded on Mon 11-01- 21)

Session 2 – Designing with typography: choosing & pairing typefaces
(recorded on Mon 18-01-21)

Session 3 – Design with typography: hierarchy & styling
(recorded on Mon 25-01- 21)

Enroll in the masterclass

“Piccia Neri’s Typography Masterclass was one of the most useful courses I’ve ever taken.”

“It’s essential for everyone who works with websites, at every level. This course could not be more comprehensive, quite frankly. Thanks to what I learnt, I was able to increase conversions on my own as well as on clients’ websites. Now I’m also sure that my typography is accessible as well as beautiful.”

Barbara Saul

Barbara Saul

Make informed typography decisions, easily and with confidence.

If you want to be able to handle any typographical choice with poise, assurance and flair, then you need to take the new and improved The Typography Masterclass.

You'll clear all your typographical doubts, and you will leave with a list of takeaways that you can apply to all your projects from now on.

 

Enroll in the masterclass

The only typography masterclass you'll ever need

Session 1 – The basics of typography
(recorded on Mon 11-01- 21)

Session 2 – Designing with typography: choosing & pairing typefaces
(recorded on Mon 18-01-21)

Session 3 – Design with typography: hierarchy & styling
(recorded on Mon 25-01- 21)

Enroll in the masterclass

“Piccia Neri’s typography wisdom is the reason the conversion rate on my landing page 4x-ed overnight. Literally.”

“Piccia analyzed the UX and typography of my site. After implementing her type and layout suggestions, I woke up the next morning to a 400% increase in conversions on the landing page of the summit I was selling.”

Jan Koch  – WP Mastery

If you are:

  • An agency owner

  • A designer

  • A developer

  • A content creator

  • A marketer

Who needs to:

  • Write every day: emails, posts, client content

  • Supervise content created by clients

  • Build websites or anything with words in it

  • Create products that convert & sell

  • Create products that are beautiful, accessible & fast

Then you must:

  • Learn the hierarchy of content

  • Understand the psychology of fonts

  • Make sure your typography is accessible

  • Increase conversions with good typography

  • Always nail font pairings & choices

Enroll in the masterclass

“This course is essential for everyone creating content on the web.”

“In fact, I believe it should be mandatory to have this level of knowledge about type and communication when creating digital content. Clarity of communication and expression of tone and feeling is through the best choice of typography. I was struggling with my mindset from print to web typography, and this course has given me a great understanding on how to make the most of web typography when transitioning from print design. I can't wait for the next workshop by Piccia, I'll be sure to jump on board.”

Belinda White – Arttia Creative

In The Typography Masterclass you will learn:

Session 1 – The basics of typography
(recorded on Mon 11-01- 21)

Session 2 – Designing with typography: choosing & pairing typefaces
(recorded on Mon 18-01-21)

Session 3 – Design with typography: hierarchy & styling
(recorded on Mon 25-01- 21)

Enroll in the masterclass
  • Session 1 – The basics of typography

    Everything that you need to know about typography, in a fun and interactive way: why type matters, the difference between readability and legibility, typeface vs font, type anatomy, and more. You'll get PDF downloads as well as a workbook to keep your type knowledge agile and fit.
    (delivered live on Monday 11 January 2021)

  • Session 2 – Designing with typography: choosing & pairing typefaces

    This is where the fun began. In this session I showed you my techniques on how to choose typefaces and pair them, working on a real brief brought by one of our students.
    (delivered live on Monday 18 January 2021)

  • Session 3 – Designing with typography: hierarchy & styling

    Choosing and pairing the right typefaces for your projects is only a fraction of the work. You need to know how to create hierarchy in a semantically correct way that will help your SEO as well as your accessibility. Styling is by no means just about aesthetics! And writing is indeed designing: content dictates design. We designed a page using just a chunk of text, weights, styles and ONE colour.
    (delivered live on Monday 25 January 2021)

The Typography Masterclass includes:

  • 3x workshop sessions

    We met three times and we got a lot done! Be prepared to dig in.

  • Real work done on a real project

    We worked on a live project brought by one of the students, so we solved real problems and not theoretical ones.

  • The Typography 101 course

    Yes, with your purchase you also get Typography 101: a short but perfectly formed typography course that will make sure you have quick access to the essentials of typography.

  • PDF cheatsheets, workbooks & slides

    Practical resources to take away and use as reference as well as helpful companions to the class.

  • Access to all recordings & materials for the lifetime of the project

    Anything that happened in the workshop was recorded and accessible to all ticket holders.

Session 1 – The basics of typography
(recorded on Mon 11-01- 21)

Session 2 – Designing with typography: choosing & pairing typefaces
(recorded on Mon 18-01-21)

Session 3 – Design with typography: hierarchy & styling
(recorded on Mon 25-01- 21)

Enroll in the masterclass

“I’ve heard Piccia teach on stage and in webinars, and each time my mind is blown.”

Dave Foy  – Design Build Web

Dave Foy Design Build Web
Piccia Neri on stage at WordCamp Brighton 2018
Piccia Neri on stage at WordCamp Brighton 2018

But who am I to teach you about typography?

Typography for me was always one of the most important elements of design.
From designing, typesetting and editing art books for my own little arts publishing company, I went on to design publications for major museums, institutions and corporations in the UK and globally: the National Gallery, the Tate Gallery, Shell, Unilever, the British Council, the Sunday Times Magazine and more.
Getting the type right was always a primary concern.

Now that I work on the web, I am obsessed with making sure that type is treated with the respect and importance that it deserves. Of all the websites that I review, most have some typography issue that they should sort out in order to be accessible or even legible.

If your typography is not correct, you may well be leaving money on the table.

Typography is also a key aspect of UX, SEO and accessibility: let’s make sure we get it right. Sure-fire side-effects can include increased conversions – just ask Jan Koch.

Enroll in the masterclass

Enroll in the masterclass for $197
(or $57x4)

  • Session 1 – The basics of typography
  • Session 2 – Designing with typography: choosing & pairing typefaces
  • Session 3 – Designing with typography: hierarchy & styling
  • PDF cheatsheets, workbooks & slides
  • Access to all recordings & materials for the lifetime of the project
  • All for $197USD: A bargain that will never be repeated

    Any following live masterclass will be sold at a much higher price. This was the first, happy experiment!

Enroll in the masterclass now

Session 1 – The basics of typography
(recorded on Mon 11-01- 21)

Session 2 – Designing with typography: choosing & pairing typefaces
(recorded on Mon 18-01-21)

Session 3 – Design with typography: hierarchy & styling
(recorded on Mon 25-01- 21)

Your questions, answered:

  • Why is the price so affordable?

    As explained above and in the video, the price of this masterclass is so affordable because I was test-driving a new, collaborative online classroom tool. Now you're buying the recordings at the same price as the original masterclass.

  • Can I get a refund if I change my mind?

    While usually I'm very happy to provide refunds, this time I won't, precisely because the investment is so minimal considering what you'll take back with you. Please only buy if you are sure.

  • I bought The Typography Masterclass in the summer, is this for me or is it a repetition?

    This is a very different workshop – we did MUCH more than back in July 2020. Moreover, you have privileges as a former student: you should have already received an exclusive discount. If you haven't or can't find the email, get in touch with me and I'll send it to you again.

  • I am a UX Blueprint student, should I attend this?

    Absolutely. It's a very similar situation to the answer above. You, too, have privileges as a former student: you should have already received an exclusive discount. Get in touch with me in case you don't have it.

  • I need immediate gratification

    Me too. You get immediate access to all the 3 sessions and downloadable assets, as well as the Typography 101 course.

  • I have a question that's not listed

    Please email me and I'll get back to you as soon as I can with the answer to your question.

Enroll in the masterclass now

“Thanks to Piccia’s knowledge and advice on typography, my websites have hugely improved”

“I knew nothing about typography before I started learning from Piccia. I had no idea how much there could be to learn or how important it is in the way that we present our websites. With Piccia’s fabulous knowledge and insights my designs are now miles better!”

Nathan Wrigley – WP Builds

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