Special pre-sale offer – Until 28 July

UX for Everyone

The FULL course with all bonuses, at a crazy price

A UX course for non-designers, marketers, freelances, small agencies, content creators, and anyone who designs digital products, analogue products, experiences. Without a team, or with a small team.

  • Speed up your design process with UX.
  • Productise and sell your UX process as an extra to your clients.
  • Elevate your game adding recurring revenue with on-going optimisation.
  • And always know the solid reasons behind your choices.
Dave Foy
Design Build Web
Dave Foy

"I've heard Piccia teach UX principles on stage and in webinars, and each time my mind is blown.
Good UX is absolutely vital for everyone to understand, and it's a definable process that anyone can follow - it's NOT just for experts.
Piccia's brilliant UX For Everyone course takes you step-by step through the entire process of designing websites with the user experience in mind, bringing better results, happier customers, happier clients, and an additional service you can charge for. It'll change the way you design websites and user experiences forever.

Run to enroll while she's still offering it at this stupidly low price!"

Design Build Web

Think that the UX process is only for big agencies with big clients, big budgets and big teams?

Are you afraid of UX and think that you will never be able to do user experience design because you are on your own or you don't have a large team?

Think again!

I used to be like you: worried that I could never apply the UX process to my small clients and projects.

But then I realised that UX is absolutely vital to creating websites, apps and products that people actually enjoy and want to use.

So I set off to create my own UX process: perfect for a tiny team – even a team of one – working with small and medium clients who might have heard of UX, but think they’ll never get it.

Because UX research and methodology can, and even must, be part of *any* project, no matter the size.

UX is, quite simply, where *any* project should start from. It’s the art of learning how to give the humans who use your products what they want.

  • Applying a solid UX process to your projects will speed them up (yes!)
  • It will give you one more product to sell as an extra to your clients
  • It will position you as an expert
  • It will give you recurring revenue opportunities with optimisation

This in-depth, hands-on, practical course demystifies the UX approach, techniques and tools, showing you how to make UX an integral part of your planning and building process.

Far from being ‘just’ a design process, the UX approach will also revolutionise your business and the way you run it.

This is what I really want you to know.

UX will speed up your process and make more money for you and your clients.

Hi, my name is Piccia Neri, and with this course I'm about to show you how to revolutionise your business with the UX process.

I have an academic background in art, but life waylaid me and I have been a practicing designer for over 2 decades instead.

And I want to help people who, like me, were not trained as designers, but still want to design the best websites they possibly could.

I've worked with major cultural institutions as well as top London agencies on global brands.I had a lot of fun when I was leading the creative direction of the design department at the British Film Institute, London. I was also vice-president of the Chartered Society of Designers (UK) 2013-16.

I've been a book designer, an editorial designer, a corporate designer, a branding expert and a pure creative and image-maker.

Now I run my own global web, UX & design consultancy agency and I speak internationally on design topics, in 3 languages.

On stage at WordCamp Brighton 2018
Piccia Neri on stage at WordCamp Brighton 2018

Does it all sound impressive?

Well you should know that I have done and still do all of this, while suffering from huge imposter syndrome all the time – because I was not a trained designer. 

After years and years of working with household names such as Channel 4, The Sunday Times Magazine, National Gallery, Tate Gallery, Shell, etc, enough name-dropping already, I started to feel that maybe I had now earned my designer stars on the field. So the imposter syndrome abated somewhat.

Then I moved to the web. And it was full-on imposter syndrome all over again! Who was I to design on the web? I knew nothing about it!

I had to learn everything from the start: HTML, CSS, a bit of JS and PHP – but more than the coding, I started realising that the way I had been designing thus far had to change radically.

It wasn't about being creative anymore: it was all about the people using my digital products. And I also realised that there were many others in my position.

So I started Design for Geeks in order to help developers, techies, marketers, designers for print and geeks in general who may not have a design or web background, but who want to learn how to design great websites that convert.

This course is the first full course I'm offering – and it had to be about UX. Because without user experience design, you don't have a website.And here's me on stage at WordCamp London this year, talking about UX for Everyone.

The offer

This a special pre-sale offer. The course is being prepared right now. After the pre-sale, ending on Sunday 28 July 2019, the price will go up. So get in now.

When you buy by Sunday 28 July, you get all the bonuses that in the future will only be available to higher price tiers.

Now at just $347.

Or in 4 easy instalments of $95. 

This is what you get when you buy now

The full list of bonuses

The "UX for Everyone" Process Blueprint

Lifetime access to the whole course: 7 modules that will give you a framework you can use to transform the way you conceive, build & deliver your projects. A new product to sell to your clients and make you stand out from the crowd.

Course dashboard

A membership-style dashboard with extra content, interviews and exclusive resources.

8 group coaching calls

8 group coaching calls over the course of 8 weeks, with the option of having your own project discussed.

Editable Templates

Interview templates, questionnaires, user flows and more, all in editable format for you to adapt to your brand.

Private FB group

Obviously, our own private club within Facebook where we can all hang out and help each other out.

BIG discount on membership

Design for Geek will soon become a members' club. Be one of the cool gang – get in NOW. It'll be special.

And even more importantly:

Exclusive workshop

This one's a biggie & I might regret it so sign up NOW: a workshop with Piccia, only available to members or higher-tier price.

This is not "just" about design

This will completely transform the way you approach your projects, creating huge value for your clients, and new products for you to sell to them.

siteground-coupon

SiteGround discount

Exclusively for UX for everyone students, a special one month free hosting promo. Ideal for a new project or a start-up client! We're proud and happy that SiteGround decided to support Design for Geeks: they are a great hosting company, and good hosting is of paramount importance for good UX.

The 6 modules

Here's the course outline

Module 1: Intro to UX

What UX is, why it matters, and how it will make you stand out from the crowd and make a real difference to your clients.

  • UX in real life and on the web
  • Benchmarks of good UX
  • UX on a budget and without a team
  • How to sell UX to clients
  • Resources downloads

Module 2: Human-centred design

Win on the web by gaining a grasp of why humans do what they do when they land on your pages. Be a better product designer, and overall human being, by walking a mile in your users’ shoes. Which will also allow you, and your clients, to make more money.

  • Designing for humans
  • Making the business case for empathy (and accessibility)
  • Basics of user behaviour
  • Visual perception and memory
  • Emotions
  • What is usability
  • Resources downloads

Module 3: The Process

A bird’s eye view on the small-agency/ one-person-band version of the UX process and its elements.

  • UX & Design Thinking
  • An overview of the structural parts of a UX project: strategy, scope, structure, skeleton, surface
  • Phase 1: Research
  • Phase 2: Design
  • Phase 3: Validation

Module 4: Research

The crucial part. This is where you work out scope and strategy, which form the basis of the rest. Well-conducted research will speed up your production process massively, so let’s get this right. UX is a time-saver! This is where it happens (and yes, you can still do it in a day).

  • Where to start: how to avoid overwhelm and build a cast-iron process instead
  • Building interview scripts: Stakeholders, employees, users
  • Competitive analysis
  • User personas
  • The small agency model: how to streamline the process
  • Resources downloads

Module 5: Design

How to translate the findings from the research phase into an actual product that works. With well-done research, this is the easiest part.

  • Information architecture
  • Sitemaps
  • User flows/ journeys
  • Wireframes and prototypes
  • Making it all work in the small agency context: the messy reality of real-world design
  • Resources downloads

Module 6: Validation

Module 6: Validation
This is where it gets fun. And so unlike traditional design! Test with your users and find out what they *really* want. Plus: create recurring revenue for your business with indispensable on-going optimisation. And it's much easier that you think.

  • Test before you deploy. Then deploy. Then test. Then deploy again…
  • User testing: techniques and tools
  • Heat maps / Analytics
  • Evidence-based optimisation
  • How to create recurring revenue with on-going optimisation 

Module 7: The UX of copy

Copy is still 95% of the internet! It plays a very important role in user experience, and it has a direct impact on your branding and your marketing, too – i.e. SALES.

  • Why copy is important
  • Writing with empathy
  • Copy style guides
  • Microcopy

Who this course is for:

This course is aimed specifically at those who want to revolutionise their business by adopting the UX process: without a team, or with a small team. 
  • Designers moving from analogue to digital
  • Non-designers who create digital products
  • Marketers who want user-centric, empathic sales
  • Lone wolf web designers & developers who want to stand out
  • Small web agencies who want to elevate their game
  • Content creators who build user journeys and experiences

Who this course is NOT for:

If you want to become a UX pro with a specific profile, within a large team and working on large projects with large budgets, then this course is not for you. This is the UX process I adapted and devised for my own purposes as a small agency with a small team (or sometimes no team), and I’m now sharing it with the world.
Chris Castillo
Propel Digital Media Solutions
Chris Castillo

"Piccia is such an expert in design and UX principles, and I think she must have been a teacher in another life. She does an absolutely phenomenal job of communicating the concepts in such a clear and concise manner. From all of the online courses I've taken, this was one of the easiest courses to get through. I'd recommend it to anyone who wants to get clear on a design process centered around user experience. It will teach you exactly why user experience is so important and, more importantly, how to empathize with the user to deliver a better experience!"

Propel Digital Media Solutions

The investment

Simple:

$347. Or in 4 easy instalments of $95. 

This pre-sale price with these bonuses is available only until 28 July 2019. After that date, the price will go up.

After you've paid, you will get a confirmation email and our most heartfelt thanks. In the next few days we'll send you further details on a schedule for the course modules.

You will be able to log in to the course immediately: what you will find there, as a present from me to you, is the 'UX for Everyone' mini-course (currently selling at $57), in order to get you warmed up for the big course.

Check out the course outline for an idea of what's coming!

And you also get one month free hosting from our great friends at SiteGround – one of the best hosts around!

1-time payment UNTIL 28 JULY

$347
  • *This tier with all these bonuses will go up to at least double
  • Completely transform the way you deliver your projects with the UX Process Blueprint
  • Win on the web by putting the users at the centre of all your designs
  • The UX process as a product: a tangible upsell to bring heaps more value to your clients
  • Speed the design up thanks to the UX Process Blueprint
  • Deeper delve into how to create and research personas
  • Visual flows and layouts that lead the users where you want them
  • Gauging budget, expectations, & scaling UX
  • Integrate funnels into your UX
  • Course dashboard with resources
  • The UX of copy (95% of the internet is text!)
  • *BONUS*: White label editable doc templates
  • *BONUS*: 8 coaching calls
  • *BONUS*: Big discount on future membership club
  • *BONUS*: Exclusive workshop
  • *BONUS*: Intro to best UI practices

4 instalments UNTIL 28 JULY

$95 /month for 4 months
  • *This tier with all these bonuses will go up to at least double
  • Completely transform the way you deliver your projects with the UX Process Blueprint
  • Win on the web by putting the users at the centre of all your designs
  • The UX process as a product: a tangible upsell to bring heaps more value to your clients
  • Speed the design up thanks to the UX Process Blueprint
  • Deeper delve into how to create and research personas
  • Visual flows and layouts that lead the users where you want them
  • Gauging budget, expectations, & scaling UX
  • Integrate funnels into your UX
  • Course dashboard with resources
  • The UX of copy (95% of the internet is text!)
  • *BONUS*: White label editable doc templates
  • *BONUS*: 8 coaching calls
  • *BONUS*: Big discount on future membership club
  • *BONUS*: Exclusive workshop
  • *BONUS*: Intro to best UI practices

Kyle Van Deusen from Ogal Web
Ogal Web Design
Kyle Van Deusen

"As someone in the design field for the majority of their life, I wasn't quite sure what this course might bring that I hadn't come across at some point. Boy was I wrong! Piccia's UX for Everyone course gave me an entire new lens to see the world in! It's completely shifted my mindset when approaching the planning, designing, and testing of each and every task I take on. I highly recommend UX for Everyone to anyone looking to create more user-focused designs that help you outshine your competition at every step. No matter you level of skill, knowledge, or background— this course will absolutely change the way you look at and approach design challenges! Piccia does an amazing job at putting a spotlight on things you might have not considered before— in the best way possible.

Ogal Web Design