Facebook live UX review of the All Saints international shop, and how they treat their potential customers. Moral of the story: if you want your potential customers to give you their money via the best possible user experience, give them as much agency as possible! I love how All Saints lets me choose what I want, presenting my choices in an incredibly clear way. This is user experience design at its best. Even though I thoroughly dislike the centred text UI!
When you are building websites and striving to design the best user experience for your clients and their customers, it’s sometimes a really good idea to look at what the big brands are doing, because some of them do it really, really well.